If you think it is not valuable to your business, you are wrong. Businesses use Facebook because their customers are already there. 1.28 billion daily active users on average was reported for March 2017.

Step 1

Visit https://www.facebook.com/pages/create and choose a Classification
Enter your Company Name (tip: be careful with the name selection – Facebook allows you to change your URL once)

Step 2

When prompted, add your company information. The “About” section appears prominently on your page so make sure it clearly describes your business accurately. Upload your profile picture (180 x 180 pixels). Ideally, this should be your company logo. Adding your page to your “Favorites” bookmarks it on your personal News Feed. Go ahead and skip the advertisement part for now – you just created your page so it’s bare. You can begin to advertise once more content has been added.

Step 3

The basic structure of your Company page is now live. On the right side, you’ll find important metric information you should regularly monitor. This will tell you how many page likes you have, notifications, messages, etc.

Step 4

Now that your structure is up, it’s time to start adding content. Go to the “Settings” tab in the left navigation. Under “Page Info” you can add more information about your business. Next, upload a cover photo to further enhance the look of your page. This cover photo should be 851 x 315 pixels. It’s time to create your first post! You can include a link, image or just plain text. Once you build your page up with content, start inviting friends, family, colleagues and clients to Like your page.

Step 5

With every business effort, it is important to monitor your growth on a continuous basis. The “Overview” tab allows you to see a 7-day snapshot of your metrics. The “Likes” tab shows your overall fan growth as well as the recent losses. Facebook also provides you with the number of people your page is reaching and where your page visitors are coming from.

Social media is constantly changing. What works today may not work tomorrow so it is vital you consistently add relevant content and test different things. For example, Facebook provides 6 ways to launch your updates (status, links, photos, videos, events and check-ins). Continue to test each way to see what resonates with your audience the most.